Organic Peat free compost
The FertileFibre Company is a friendly Herefordshire-based business driven by the philosophy to be smart, sensitive and sustainable. Fertile Fibre was the brainchild of Robert Hurst way back in 1989. Robert and Kim Hurst had been growing aromatic and scented foliage plants and herbs since 1976 as The Cottage Herbery - always organically & to medal-winning standards. At this time Robert was a hop farmer in Worcestershire and was able to use a by-product of this process, known as “hop waste”, to grow his plants. A tentative search of coconut importers was able to track down a supplier of coir - which was, back then, a waste material. Robert, being one of the first to use coir, was able to explain the importance of low salt levels. It was at this time Robert approached W L Dingleys for help in producing an organic nutrient and with Bob Ubenski assigned to the task, it was not long until the right nutrient was identified and production started. With the help of the late great Geoff Hamilton they were able to make, trial and analyse different recipes until they had the right combinations for production of the three original Fertile Fibre mixes - Seed, Multipurpose and Potting. There was no marketing budget or sales material - so it all started by word of mouth - the word soon spread. Robert was not only producing award-winning plants in his own compost but also growing organically and peat-free, which hadn’t been done before and to this day he claims to be the first.