Just Wholefoods was started over 21 years ago by Anne Madden and James White, both committed vegetarians. Their object was to provide good quality vegetarian foods, that were free from artificial colourings and flavourings, something that was sadly lacking in those days.

Over 80% of their products are organic and any future products will be organic, unless there is a very good reason for them not to be. Even with the rapid growth of organic products in the UK they still maintain the ethics with which they started. One of the big issues affecting food is GMOs, which Just Wholefoods are vehemently against and all of their products are free from any such modified ingredient.